Job Opportunity

About GNP

GNP Global Business Consultants is a start-up consultancy offering eight service lines from day one: Business Strategy, Financial Consulting, Operations Consulting, Market Entry & Expansion, IT Consulting, Marketing Consulting, HR Consulting and Non-Profit Consulting. We advise schools, NGOs, start-ups, growing businesses and investors entering or expanding across Africa, with senior-partner attention on every engagement.

Purpose of the Role

You will execute GNP’s digital marketing strategy under the direction of the Head of Business Development. Your job is to build GNP’s visibility with institutional decision-makers, mainly on LinkedIn, Facebook, Instagram, X, the website, and email, and to turn that attention into discovery calls with qualified prospects.

Key Responsibilities

Content and social media

• Draft, seek approval, schedule, and publish LinkedIn company page content (at least two posts a week) and keep the content calendar current.
• Turn each monthly anchor asset (case study, playbook or guide) into social media posts, carousels, a newsletter feature and short clips.
• Route drafts for partner review and client approval, and apply GNP’s anonymization checklist before anything client-derived is published.

Website and search

• Draft, seek approval, publish, and update service pages, the case-study hub, and market-entry guides through the website CMS, applying on-page SEO basics.
• Track rankings for GNP’s priority search terms and flag content opportunities.

Email, lead capture and CRM

• Build and send the monthly newsletter and the three-email nurture sequence; manage the subscriber list on an opt-in basis in line with the Data Protection Act 2019.
• Set up and maintain lead-magnet pages, the discovery-call booking form and the WhatsApp Business channel.
• Log every inbound lead in the CRM with its source, persona and service line.
• Respond promptly to leads and engagement generated through social media, website, and email content (comments, DMs, form fills, and WhatsApp inquiries), nurturing each one through follow-up communication until a discovery call is booked or the lead is qualified, disqualified, or handed to the Head of Business Development for conversion.

Paid media and vendors

• Support the setup and monitoring of small LinkedIn and Google campaigns, working to the budget and targets set by the Head of Business Development, in consultation with the board.
• In consultation with HOBD, Brief and coordinate outsourced designers, video editors and ad specialists, and check their work against GNP’s standards.

Analytics and reporting

• Maintain GA4, LinkedIn analytics and consistent UTM tagging, and produce a one-page monthly dashboard for the Group.

Office administrative support

• Provide o general administrative support as reasonably assigned by the Head of Business Development or the Partner Group.

Qualifications and Experience

Required

• Diploma or degree in Marketing, Communications, Business, or a related field.
• Three years’ experience in digital and social media marketing; B2B or professional-services experience preferred.
• Excellent business writing in English, able to turn technical material into clear, credible posts.
• Hands-on social media experience (company pages and analytics) and Canva or similar design tools.
• Working knowledge of a website CMS (for example, WordPress), GA4, and an email platform (for example, Mailchimp).
• Basic video editing, SEO tools, or CRM experience (HubSpot, Zoho or similar).
• Understanding of LinkedIn Ads and Google Ads.

Advantageous

• Exposure to consulting, education, NGO, or financial-services marketing.

Personal attributes

• Strict discipline with confidential information: client details must never appear in public content without written approval.
• Self-managing and dependable in a small, fast-moving start-up.
• Comfortable working with senior stakeholders across different time zones.

Measures of Success

• Content published on schedule and within approval rules, with no confidentiality breaches.
• Growth in LinkedIn followers, newsletter subscribers, and website traffic against the strategy’s targets.
• Discovery calls booked through digital channels, with every lead tracked to its source.
• Leads generated through digital engagement followed up within agreed timelines and moved to a clear outcome (booked call, active nurture, or disqualified).
• Accurate monthly reporting delivered on time.
• Administrative tasks (filing, invoicing, scheduling, minutes) completed accurately and on time.

How to Apply

Send your CV, a short cover note, and two samples of your work (links to LinkedIn content or a written piece) to info@gnpconsult.com with the subject line “Digital Marketing Specialist: [Your Name]”. Shortlisted candidates will complete a short practical exercise.